Monday, 25 March 2013

Q10 decides Blackberry's fate

http://www.theglobeandmail.com/report-on-business/rob-commentary/rob-insight/until-q10-launches-rim-will-be-a-kite-in-a-storm/article10300443/

Blackberry had been on a downward spiral for what seemed like an eterenity until they released their new touchscreen device the Z10. The Z10 was a hailmary play in attempt to regain market share in one of the most competitive markets in the world. However nearly all of analysts reports on Blackberry either give a reason to love it again or to ignore the dying company's desperate attempt. These claims, however, are being based on vapor with no solid evidence backing them up. Potential shareholders should wait until the end of the second quarter to see if Blackberry's hailmary payed off. This is because first quarter's numbers didn't include the US release of the Z10 and the second quarter will contain the numbers from the Q10 launch which will hopefully pull in those dedicated to keyboard equipped devices.

I can't form an opinion on Blackberry's comeback until the Q10 is released. I can however tel that my hopes are low for the Z10 as it doesn't bring anything new to the game. It is simply on the same level as other high-end smartphones sold my Samsung or Apple, and to succeed they need to be on a higher level.

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