Nike Inc, the world renowned sporting apparel company is cutting all ties to the Livestrong charity which it helped create for athlete Lance Armstrong in 1997. Nike helped raise nearly 100 million for the charity and brought world wide attention to the Livestrong charity, formally known as the Lance Armstrong foundation. This started when Lance Armstrong confessed to be the ring leader in a massive doping scandal in the Tour de France. Nike cut all personal sponsorships with Lance and the separation from the Livstrong foundation is just the final step in getting as far away as possible from the doping scandal. The Livestrong foundation is also attempting to rid itself of the doping scandal by kicking Lance Armstrong off of the board of directors. The Livestrong foundation says it is still in good financial position and is extremely grateful to Nike for all their help.
I think that while Nike should be rather upset about the doping scandal and the loss of a major sponsorship with Lance Armstrong. The way that they handled the scandal was very well done with minimal press and fast action. The Livestrong foundation also did similarly well and while they will get some bad press in the short term, in the long term I believe that they will remain as one of the top cancer foundations.


