Google and Facebook have been reportedly starting a bidding war over the Israel based map navigation company: Waze. Waze, founded in 2009, uses satellite signals from members phones in order to generate map and traffic data, which can then be accessed by other users in order to gain up to date traffic information. Navigation services are now something that separates a successful company from an unsuccessful one due to the rise in smart-phone users. This leads to offers being rumored to be up to 1 billion (USD) in value.
In my opinion, this deal would make Google. While I don't see the 1 billion dollar value in it for Facebook, the deal could also have the potential to expand Facebook into new grounds in social networking. Google has been the leader in Navigation Services with close competition from Apple. The acquisition of Waze could be the deciding factor in the battle for Navigation supremacy. This would be a major success for Android phones as Apple Iphone users are fed-up with the sub-par navigation service offered by Apple. However we will have to just sit back and see what happens in the coming months.
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