The new Sport Check store in Toronto is now equipped with state of the art touch screens. These interactive displays can be used as a replacement for traditional product display or to modernize product display. Such as when you tap on a piece of hockey equipment from Reebok a short video plays explaining the product. As well there is 31 by 2 meter wall showcases their collection of Adidas running shoes, when tapped on each shoe shows the price, the colours it is available in, and the athletes that use the shoe. The chief marketing officer Duncan Fulton stated how this was simply a test of concept. Fulton said that customers who usually only shopped once a month are now coming in 3-4 times a month. Fulton also says that he plans to create a bigger better store in western Canada based off of the same interactive concept.
In my opinion this is the best thing to happen to retail stores since the invention of the cash register. I had always imagined a sporting goods store, that required mass amounts of product to be showcased at one time, to convert to digital. I just can't believe it hasn't happened sooner. Simply reading about this makes me want to go visit the store and test the interactive abilities for myself. This is an incredible idea by Sport Check and I can't wait for other stores to pick up on the idea.
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