Toys "R" Us Canada is planning to launch a new store which will contain only educational or "learning" products in an attempt to capitalize on the fasting growing segment of the toy market. Toys "R" Us' specialty store, "Wonderlab", is set to open on Saturday in North Vancouver. The Wonderlab's shelves are set to carry anything from preschool learning tools to building blocks and far as electronic learning tools. This new expansion puts pressure on the smaller companies who already occupy the market such as Mastermind Toys. Mastermind Toys has recently expanded out of Ontario with a store in Calgary, which is set to open next month.
In my opinion this was a smart move on Toys "R" Us' part because it is evident, without even doing any research, that parents are wanting there kids to have more educational toys and kids are starting to enjoy these toys more and more. As a kid I always loved going to Mastermind because the things you can buy there are much more interesting than a Hot Wheels track which breaks within the first 20 minutes after you open it. If Toys "R" Us can replicate the Mastermind mentality in there new stores then I think they will be very successful.
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